7 ways to decorate your online store for this festive season 🪔

Make your online store a hub of festive excitement for customers. Here are some quick tips with real examples on making your eCommerce website as captivating as the cherished celebrations you love.

Here are 7tips for elevating your online store with festive flair

Decorate your online store for the festive season and transform your digital space into a hub of celebration, making shopping a joyful experience for everyone.

1. Hero theme banners

Think of banners as the welcome signs to your shop’s party. We’re talking about big, colourful pictures that show off the festival’s excitement.

It’s called the “hero banner” for a reason, you know. When your customer first lands on your eCommerce website, this is the area that their eye will go to first, right?

Whether it’s rakhies for Raksha Bandhan, flowers for Onam, or diyas for Diwali, these banners set the festive mood.

You can also use this space to highlight special offers, promotions, or events related to the season.

Boat Lifestyle has provided an exemplary and visually appealing illustration.

2. Special festive-themed category names

Alright, let’s take it up a notch and give your website sections a festive twist, making them truly enchanting!

Instead of using plain, boring names for your sections, let’s go for something more fun and festive. Just imagine clicking on “Funky Rakhies for Brothers” or “Handcrafted Diyas”!

It’s like stepping into a special festive aisle in a real store. Pretty cool, right?

3. Make your product pages awesome

Customers come to your store either because they searched for it (which is where SEO is important) or because they saw a specific product on social media and they now want to buy that specifically.

In the second scenario, your product page becomes the star of the play.

Here are a few ways to make sure your customer hits the “buy” button:

a. Picture perfect

Update product images to align with the festive theme. The products could be placed in festive settings or with relevant props.

An excellent example by Bumblebee Candles! Their Laddoo candles and their product images are honestly mouth-watering!

b. Write super descriptions.

Share the story behind your products — how they make incredible gifts, sprinkled with a dash of festive enchantment.

Related read: How to write product descriptions that sell: tips + real examples

4. Festive-themed exit intent pop-ups

Invite more people to the party! Exit intent pop-ups will become your perfect festive party invitations.

Fill them with festive colours and offers. If visitors give you their email, they get secret festive deals, and you get to invite them to your party even if they leave your site.

Presenting a prime illustration of exit-intent pop-ups by Biryani By Kilo that will certainly prompt you to reconsider closing the tab.

5. Festive product launches

Just like giving presents, launching new festive products is exciting!

Hence, decorate your online store for the festive season by making a big deal out of these new product launches by putting them in front and centre.

Limited-time items, festive-themed stuff — it’s like giving customers a special festive gift.

See how Stree Kolkata has launched a product catalogue, especially for the upcoming Navaratri season!

6. Offer special sales/discounts

Hey, everyone loves a great deal, especially during festivals! People are already in the shopping mood, so why not give them a little extra incentive with discount coupons or some awesome festive-themed sales?

A survey done by a top research institute actually showed how 56.673% of the respondents wait for a festival sale before they decide on purchasing a product.

Put these sales on banners, pop-ups, and pages all over your store, so everyone knows about them.

7. Additional festive elements around the website

Put the final touches of celebrations around your website. After all, it's the vibe that matters right? Try fireworks, streamers, and floating elements — really the only limit is your imagination!

You can use simple snippets of code to insert these GIFs or animated decorations around your website.

You can also change your logo for the festive season!

BONUS TIPS

Here are some bonus tips to grab those extra eye-balls during the festive season:

1. Offer DIY gift guides or other relevant festive guides
2. Curate product bundles that are irresistible
3. Your marketing needs to match the theme
4. Pledge a part of your earnings to some non-profit or charity

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