Before your business idea comes to life, you need a business plan! You need to write down your vision, mission — and even your company type and name. A business plan will decide what your company needs to set things up; from funding to office space!

A business plan is not complicated. Sometimes, all you need is a chalkboard and a team of brainstorm troopers! In other cases, you can use mojoVersity — our free e-learning platform built to help small businesses upskill!

A complete course on creating a business plan

This carefully curated business planning course on mojoVersity is crafted by MSMEx — a small business…


<a href=’https://www.freepik.com/photos/background'>Background photo created by freepik — www.freepik.com</a>
<a href=’https://www.freepik.com/photos/background'>Background photo created by freepik — www.freepik.com</a>

Video marketing is a great way to sell your products or services.

But, making videos can be an expensive affair. They can also be difficult to make if your not an expert. Luckily, the internet is a magical place! You’ll find a tool for practically anything, even some easy and free video-making tools for your small business.

If you are looking for a great read to start your video marketing, download this eBook for free.


What do successful businesses do differently? They measure success with Key Performance Indicators (KPIs) regularly to keep a check on the health of their business.

Want to improve your sales and revenue in a strategic and time-sensitive manner? Here are some Key Performance Indicators (KPI’s) you may want to monitor.

5 Things To Know About Key Performance Indicators

  1. KPIs are like milestones to help you measure how far you have traveled on your entrepreneurial journey.
  2. They are quantifiable metrics that help you understand the current standing of your online business.
  3. KPIs help you gain insight into what’s working for you and help you identify sectors that have the…

Are you a small business looking to understand and decode the mysteries of Digital Marketing? India is switching to a completely online platform for small businesses, so your business needs to start doing a little Digital marketing-even if it involves no money!

Digital Marketing for SMEs:

Digital Marketing for SMEs can sound a little scary and technical. However, the concept is simpler than you can imagine. Using any kind of electronic means to market your business is what we call Digital Marketing.

It just means promoting your business online.

Why Digital Marketing for SMEs?

There are multiple benefits of taking your business online and promoting it to the world…


What should your first product look like? How should the packaging be?

First, what is your business exactly?

Building a business is easy, but running a successful and sustainable business is hard. To run a sustainable business, it is essential for you as a business owner to understand how demand and supply work. Unless there isn’t a demand for something in the market, it is less likely you will have a good turn over.

Understanding demand and supply for a product

To understand the demand side, it is important to understand the challenges your customers face, and then build a product to address those challenges. Inspiration can…


Have you heard of microenterprises and micro-entrepreneurs? It could be a vegetable vendor selling his greens or that techie kid trying his hand at making a new smart phone app, a tiffin service or a day care in the neighbourhood.

Take a look around, and you will see them everywhere. What exactly is a Microenterprise? And why are so many people attracted towards microenterprises?

A microenterprise can essentially be defined as a small business with five or fewer employees. …


Once upon a time (in 1990), in a land far far away (in Japan), a guy (Shigetaka Kurita) invented the first set of emoji. And the rest is history.

Emoji is a graphical representation of expressions and while you may think it too casual to be using it in your business, you might want to rethink it.

Here’s why:

- Emoji are a great way to convey your message to your customer. They can, sometimes, do better than words.

- About 90% of the world’s internet population understands/uses emoji to communicate.

- Emoji give personality to your brand and also help…


<a href=’https://www.freepik.com/photos/business'>Business photo created by pressfoto — www.freepik.com</a>
<a href=’https://www.freepik.com/photos/business'>Business photo created by pressfoto — www.freepik.com</a>

Looking to register your business as a private limited company? Here is everything you need to know to help you get started.

First — Know what a Private Limited Company is!

A Private Limited Company registration in India is customary for starting a new business. This structure is developed under the organized business sector governed by specific Act and provisions.

A company in India is incorporated and registered under the Indian Companies Act, 2013 which has appointed the Ministry of Corporate Affairs as a governing body. In this article, we present a step-smart manual for a Private Limited Company Registration in India.

4 Things to Remember When Registering Your Company

Among the numerous type of companies…


TikTok is banned in India — and we all know it, but marketers are scrambling to create viral video content now for their customers!

Alternative Indian apps just like Tiktok

Let’s get to the point. TikTok may be banned, but these markets and content creators are already creating alternative apps. Check it out here.

How to make video content that sells

It is not simply enough to have a cool video idea and an app — you need to execute it at the right time, with the right tools. In B2B, video works more like tutorials — you need to educate and inform your audience, not just entertain them.

And you do not…


Photo by Sankalpa Joshi from Pexels
Photo by Sankalpa Joshi from Pexels

Indian women are taking off glass slippers and breaking glass ceilings! Over the past few years, Indian women have demanded their rights both at home and in the workplace. Over 1/3rd of agriculture’s workforce are women. Over 30% of the tech workforce in India are women.

Yes, we have a long way to go. But according to this report by Mckinsey, we can get there faster if we simply give women entrepreneurs the right infrastructure, technology access and financial resources.

How can we empower women entrepreneurs in India? Provide them with the resources.

  1. Women are already fighting at the war…

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