How To Get Started With Small Business Digital Marketing

Are you a small business looking to understand and decode the mysteries of Digital Marketing? India is switching to a completely online platform for small businesses, so your business needs to start doing a little Digital marketing-even if it involves no money!

Digital Marketing for SMEs:

Digital Marketing for SMEs can sound a little scary and technical. However, the concept is simpler than you can imagine. Using any kind of electronic means to market your business is what we call Digital Marketing.

It just means promoting your business online.

Why Digital Marketing for SMEs?

There are multiple benefits of taking your business online and promoting it to the world. Here are just a few reasons why you should consider getting a digital marketing strategy for your small business:

• It’s cost-effective
• It helps you make direct contact with your customer
• It will help drive sales to your online business
• It can help you build a brand name for your business
• It will build brand value and give you better visibility
• You can improve customer retention

Digital marketing can help take your business to new highs. Ready to start?

How to Digital-Market?

There are several ways you can promote your business online. Take a look at some Digital Marketing media that SMEs can use to promote their business:

Online store-

To promote any business over the internet, you will need to have an identity online. Start with an online store or a website. List your products or service on a website or store online to show customers what you offer.

Think of it as your physical store but on a computer! You can sell, collect payments and attract customers to your online store with ease. All the limitations that your physical store had can be removes when you have an online store/website.

Also: What are some of the common marketing mistakes made by small businesses? Find out with this guide.

Social Media

Once your online identity is established, you can start promoting your business on social media like Facebook, WhatsApp, Instagram, Pinterest etc. You can place ads, hold contests and share updates with your customers via social media.

Email Marketing

Email marketing has blown up for small businesses! This email marketing guide explains it all!

Email is another effective way of communicating about your business with your customers. When you already have an online presence — social media and website — integrating email campaigns into your marketing strategy become indispensable.

Curious to know more? If you wish to ACE your email marketing strategies with customers, take our free email marketing online course on mojoVersity — our exclusive e-learning platform for small businesses.

Mobile marketing

India’s smartphone market has been ballooning rapidly over the last few years. Currently, there are 225 million smartphone subscribers in India and the numbers are expected to multiply by next year.

You can use mobile and telephone marketing to your advantage effectively by adopting missed call marketing methods, SMS campaigns, mobile apps and push notifications.

Blog

Blogs are a great way to communicate and market your online business. You can technically write about anything related to your business. In fact, you can improve your sales just by starting a blog for your business.

and many more!

Digital marketing can give you great insights into your business. Therefore, using the right kind of analytics to understand the data is important.

Instamojo provides its online store users with great data analytics insights. Start your selling experience with Instamojo today!